{"id":1045,"date":"2025-10-31T00:45:40","date_gmt":"2025-10-30T15:45:40","guid":{"rendered":"https:\/\/coreanlab.com\/?p=1045"},"modified":"2026-02-15T07:18:16","modified_gmt":"2026-02-14T22:18:16","slug":"when-running-became-an-industry","status":"publish","type":"post","link":"https:\/\/coreanlab.com\/ko\/when-running-became-an-industry\/","title":{"rendered":"When Running Became an Industry"},"content":{"rendered":"<!-- CoreanLab | The Running Culture of Korea -->\n<article class=\"cl-mag\">\n  <style>\n    .cl-mag{\n      --bg:#F8F4ED; --ink:#3f3427; --muted:#7d6a56; --accent:#b67c4f; --line:#e8e0d6;\n      --radius:14px; --maxw:960px;\n      background:var(--bg); color:var(--ink);\n      font-family:\"Pretendard Variable\",\"Inter\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Noto Sans KR\",\"Apple SD Gothic Neo\",\"Malgun Gothic\",sans-serif;\n      line-height:1.75; letter-spacing:.2px; margin:auto;\n      padding:clamp(18px,3vw,28px); border:1px solid var(--line); border-radius:var(--radius);\n    }\n    .cl-wrap{max-width:var(--maxw);margin:0 auto}\n    h1{font-size:clamp(28px,3vw,40px);line-height:1.25;margin:.3em 0 .2em;color:var(--ink)}\n    h2{font-size:clamp(22px,2.3vw,28px);margin:1.6em 0 .6em;color:var(--accent)}\n    .sub{color:var(--muted);font-size:1.05rem;margin-bottom:1.5rem}\n    .eyebrow{font-size:.9rem;color:var(--muted);text-transform:uppercase;letter-spacing:.15em;margin-bottom:.4rem}\n    .sec{padding:18px 0;border-top:1px solid var(--line)}\n    .two-col{display:grid;grid-template-columns:1fr 1fr;gap:18px}\n    .lang{background:#fff;border:1px solid var(--line);border-radius:12px;padding:14px}\n    .lang h3{margin:.2rem 0;font-size:.95rem;color:var(--muted);font-weight:600}\n    .en h3::before{content:\"EN \";color:var(--accent)}\n    .kr h3::before{content:\"KR \";color:var(--accent)}\n    figure{margin:16px 0;border-radius:12px;overflow:hidden;border:1px solid var(--line);background:#fff}\n    figure img{width:100%;height:auto;display:block}\n    figcaption{font-size:.9rem;color:var(--muted);padding:8px 10px;border-top:1px solid var(--line)}\n    .quote{border-left:4px solid var(--accent);padding-left:14px;font-style:italic;color:var(--muted);margin:1.2em 0}\n    .callout{background:#fff;border:1px solid var(--line);border-radius:14px;padding:16px;margin-top:20px}\n    .callout strong{color:var(--accent)}\n    .foot{margin-top:24px;border-top:1px solid var(--line);padding-top:10px;color:var(--muted);font-size:.9rem;text-align:center}\n    @media(max-width:880px){.two-col{grid-template-columns:1fr}}\n  <\/style>\n\n  <div class=\"cl-wrap\">\n\n    <div class=\"eyebrow\">CoreanLab \u00b7 Lifestyle Industry Edition<\/div>\n    <h1>The Running Culture of Korea \u2014 When Running Became an Industry<\/h1>\n    <div class=\"sub\">\ud55c\uad6d\uc758 \ub7ec\ub2dd \ubb38\ud654 \u2014 \ub2ec\ub9ac\uae30\uac00 \uc0b0\uc5c5\uc774 \ub41c \ub098\ub77c<\/div>\n\n    <figure>\n      <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/10\/Running-gym-hanriver-Korea.png\" alt=\"Korean running culture along the Han River\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\">\n      <figcaption>Seoul\u2019s Han River at sunrise \u2014 the open-air gym of a new generation.  <br>\n      \uc11c\uc6b8\uc758 \ud55c\uac15\ubcc0\uc740 \uc774\uc81c \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc624\ud508\uc5d0\uc5b4 \uc9d0\uc774\ub2e4.<\/figcaption>\n    <\/figure>\n\n    <section class=\"sec\" id=\"intro\">\n      <div class=\"two-col\">\n        <div class=\"lang en\">\n          <h3>Running as a lifestyle<\/h3>\n          <p>Running in Korea isn\u2019t just about fitness \u2014 it became a lifestyle, a fashion, a community.  \n          From dawn jogs by the Han River to neon-lit night runs through Seoul, Korea turned running into a complete ecosystem of culture and commerce.<\/p>\n        <\/div>\n        <div class=\"lang kr\">\n          <h3>\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc774 \ub41c \ub2ec\ub9ac\uae30<\/h3>\n          <p>\ud55c\uad6d\uc5d0\uc11c \ub2ec\ub9ac\uae30\ub294 \ub2e8\uc21c\ud55c \uc6b4\ub3d9\uc774 \uc544\ub2c8\ub77c \ud558\ub098\uc758 <b>\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc774\uc790 \ud328\uc158<\/b>\uc774 \ub418\uc5c8\ub2e4.  \n          \uc0c8\ubcbd \ud55c\uac15\ubcc0 \uc870\uae45\ubd80\ud130 \ub3c4\uc2ec\uc758 \ub124\uc628 \ubd88\ube5b \uc18d \uc57c\uac04 \ub7ec\ub2dd\uae4c\uc9c0, \ub2ec\ub9ac\uae30\ub294 \uc774\uc81c \ubb38\ud654\uc640 \uc0b0\uc5c5\uc774 \uacf5\uc874\ud558\ub294 \uc0dd\ud0dc\uacc4\ub85c \uc790\ub9ac\uc7a1\uc558\ub2e4.<\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"sec\" id=\"market\">\n      <h2>Market Landscape \u00b7 \uc2dc\uc7a5 \ud604\ud669<\/h2>\n      <div class=\"two-col\">\n        <div class=\"lang en\">\n          <p>The Korean running market \u2014 including shoes, apparel, wearables, event entries, and apps \u2014 is valued around <b>\u20a92 trillion<\/b> (~US $1.4 billion).  \n          Post-pandemic shifts from gyms to outdoor and app-based running drove <b>8\u201310 % CAGR (2020\u201323)<\/b>.  \n          Growth has softened but engagement remains strong \u2014 running is now a steady pillar of leisure in Korea.<\/p>\n        <\/div>\n        <div class=\"lang kr\">\n          <p>\ud55c\uad6d\uc758 \ub7ec\ub2dd \uc2dc\uc7a5(\ub7ec\ub2dd\ud654\u00b7\uc758\ub958\u00b7\uc6e8\uc5b4\ub7ec\ube14\u00b7\uc571\u00b7\uc774\ubca4\ud2b8 \ud3ec\ud568)\uc740 \uc57d <b>2\uc870 \uc6d0 \uaddc\ubaa8<\/b>\ub85c \ucd94\uc815\ub41c\ub2e4.  \n          \ud32c\ub370\ubbf9 \uc774\ud6c4 \ud5ec\uc2a4\uc7a5\uc5d0\uc11c \uc57c\uc678\u00b7\uc571 \uae30\ubc18 \ub7ec\ub2dd\uc73c\ub85c \uc774\ub3d9\ud558\uba70 <b>\uc5f0\ud3c9\uade0 8~10% \uc131\uc7a5(2020\u201323)<\/b>\uc744 \uae30\ub85d\ud588\ub2e4.  \n          \ud604\uc7ac\ub294 \uc131\uc7a5\uc138\uac00 \uc644\ud654\ub418\uc5c8\uc9c0\ub9cc, \uc5ec\uc804\ud788 \ub192\uc740 \ucc38\uc5ec\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \uc548\uc815\uc801\uc778 \ub808\uc800 \uc0b0\uc5c5\uc774\ub2e4.<\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"sec\" id=\"culture\">\n      <h2>Cultural Psychology \u00b7 \ubb38\ud654 \uc2ec\ub9ac<\/h2>\n      <div class=\"two-col\">\n        <div class=\"lang en\">\n          <p>Running crews flourished \u2014 from \u201cNike Run Club Seoul\u201d to \u201cBusan Night Runners\u201d.  \n          These are not just sports clubs, but <b>urban communities<\/b> blending fashion, photography, and social identity.  \n          Scenic routes like the Han River and Jeju\u2019s coastal roads became global running landmarks.<\/p>\n        <\/div>\n        <div class=\"lang kr\">\n          <p>\u201c\ub098\uc774\ud0a4 \ub7f0 \ud074\ub7fd \uc11c\uc6b8\u201d, \u201c\ubd80\uc0b0 \ub098\uc774\ud2b8 \ub7ec\ub108\uc988\u201d \uac19\uc740 \ub7ec\ub2dd \ud06c\ub8e8\ub4e4\uc774 \uc804\uad6d\uc801\uc73c\ub85c \ud655\uc0b0\ub418\uc5c8\ub2e4.  \n          \uc774\ub4e4\uc740 \ub2e8\uc21c\ud55c \uc6b4\ub3d9 \ubaa8\uc784\uc774 \uc544\ub2c8\ub77c <b>\ud328\uc158\u00b7\uc0ac\uc9c4\u00b7\uc815\uccb4\uc131\uc774 \uc735\ud569\ub41c \ub3c4\uc2dc \ucee4\ubba4\ub2c8\ud2f0<\/b>\ub85c \ubc1c\uc804\ud588\ub2e4.  \n          \ud55c\uac15\u00b7\uad11\uc548\ub9ac\u00b7\uc81c\uc8fc \ud574\uc548\ub3c4\ub85c \ub4f1\uc740 \uc774\uc81c \uc138\uacc4 \ub7ec\ub108\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\ub294 \ucf54\uc2a4\ub85c \uc790\ub9ac\uc7a1\uc558\ub2e4.<\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"sec\" id=\"fusion\">\n      <h2>Industry Fusion \u00b7 \uc0b0\uc5c5 \uc735\ud569<\/h2>\n      <div class=\"two-col\">\n        <div class=\"lang en\">\n          <ul>\n            <b>Wearables &#038; Data:<\/b> Smart watches, Strava, Samsung Health create data-driven runners.\n            <b>Fashion &#038; Collabs:<\/b> Running gear evolved into fashion via limited drops &#038; collaborations.\n            <b>Tourism &#038; Events:<\/b> Seoul &#038; Jeju marathons became cultural festivals attracting global crowds.\n          <\/ul>\n        <\/div>\n        <div class=\"lang kr\">\n          <ul>\n            <b>\uc6e8\uc5b4\ub7ec\ube14 &#038; \ub370\uc774\ud130:<\/b> \uc2a4\ub9c8\ud2b8\uc6cc\uce58\u00b7\uc2a4\ud2b8\ub77c\ubc14\u00b7\uc0bc\uc131\ud5ec\uc2a4 \ub4f1\uc774 \ub370\uc774\ud130 \uae30\ubc18 \ub7ec\ub2dd \ubb38\ud654\ub97c \ub9cc\ub4e0\ub2e4.\n            <b>\ud328\uc158 &#038; \ucf5c\ub77c\ubcf4:<\/b> \ub7ec\ub2dd\uae30\uc5b4\uac00 \ud55c\uc815\ud310 \ucd9c\uc2dc\uc640 \ud611\uc5c5\uc744 \ud1b5\ud574 \ud328\uc158 \uc544\uc774\ud15c\uc73c\ub85c \uc9c4\ud654\ud588\ub2e4.\n            <b>\uad00\uad11 &#038; \uc774\ubca4\ud2b8:<\/b> \uc11c\uc6b8\u00b7\uc81c\uc8fc \ub9c8\ub77c\ud1a4\uc740 \uae00\ub85c\ubc8c \ucc38\uac00\uc790\ub4e4\uc774 \ucc3e\ub294 <b>\ubb38\ud654 \ucd95\uc81c\ud615 \uc2a4\ud3ec\uce20<\/b>\ub85c \ubc1c\uc804\ud588\ub2e4.\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"sec\" id=\"outlook\">\n      <h2>Outlook \u00b7 \uc55e\uc73c\ub85c\uc758 \ub7ec\ub2dd<\/h2>\n      <div class=\"quote\">\n        \u201cThe next phase isn\u2019t about speed \u2014 it\u2019s about meaning.\u201d  \n        <br>\u201c\ub2e4\uc74c \ub2e8\uacc4\ub294 \uc18d\ub3c4\uac00 \uc544\ub2c8\ub77c, \uc758\ubbf8\uc758 \ud655\uc7a5\uc774\ub2e4.\u201d\n      <\/div>\n      <div class=\"two-col\">\n        <div class=\"lang en\">\n          <p>As volume growth slows, the focus shifts to value creation and differentiation.  \n          The future of Korean running lies in merging <b>social connection + digital experience + emotional storytelling<\/b>.<\/p>\n        <\/div>\n        <div class=\"lang kr\">\n          <p>\uc131\uc7a5\uc774 \uc644\ud654\ub41c \uc9c0\uae08, \ub7ec\ub2dd \uc0b0\uc5c5\uc758 \uc911\uc2ec\uc740 \u2018\ubcfc\ub968\u2019\uc774 \uc544\ub2c8\ub77c \u2018\uac00\uce58\u2019\ub2e4.  \n          \ud55c\uad6d \ub7ec\ub2dd\uc758 \ubbf8\ub798\ub294 <b>\ucee4\ubba4\ub2c8\ud2f0\u00b7\ub514\uc9c0\ud138\u00b7\uac10\uc131 \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/b>\uc774 \uc735\ud569\ub418\ub294 \uacf3\uc5d0 \uc788\ub2e4.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"callout\">\n        <strong>CoreanLab Insight<\/strong><br>\n        <em>\u201cKorea made running more than exercise \u2014 it made it identity.\u201d<\/em><br>\n        <em>\u201c\ud55c\uad6d\uc740 \ub2ec\ub9ac\uae30\ub97c \uc6b4\ub3d9\uc774 \uc544\ub2cc \uc815\uccb4\uc131\uc73c\ub85c \ub9cc\ub4e4\uc5c8\ub2e4.\u201d<\/em>\n      <\/div>\n   <figure>\n      <img decoding=\"async\" data-src=\"wp-content\/uploads\/2025\/10\/K-running-Industry-new-stream-business.png\" alt=\"Korean running culture along the Han River\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n      <figcaption>Running in Korea is more than sport \u2014 it\u2019s a genre.  <br>\n      \ud55c\uad6d\uc758 \ub7ec\ub2dd\uc740 \ub2e8\uc21c\ud55c \uc6b4\ub3d9\uc774 \uc544\ub2c8\ub2e4. \ud558\ub098\uc758 \uc7a5\ub974\ub2e4.<\/figcaption>\n    <\/figure>\n    <\/section>\n\n    <div class=\"foot\">\n      <p>\u00a9 CoreanLab Magazine \u00b7 Lifestyle Industry Edition \u00b7 2025<\/p>\n    <\/div>\n\n  <\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>CoreanLab \u00b7 Lifestyle Industry Edition The Running Culture of Korea \u2014 When Running Became an Industry \ud55c\uad6d\uc758 \ub7ec\ub2dd \ubb38\ud654 \u2014 \ub2ec\ub9ac\uae30\uac00 \uc0b0\uc5c5\uc774 \ub41c \ub098\ub77c Seoul\u2019s Han River at sunrise \u2014 the open-air gym of a new generation. \uc11c\uc6b8\uc758 \ud55c\uac15\ubcc0\uc740 \uc774\uc81c \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \uc624\ud508\uc5d0\uc5b4 \uc9d0\uc774\ub2e4. Running as a lifestyle Running in Korea isn\u2019t just about fitness [&hellip;]<\/p>\n","protected":false},"author":272740093,"featured_media":1053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[3470],"tags":[1375,1692,1708,1701,1696,1695,1700,1706,1704,1693,1703,1707,1699,1697,1705,1709,1694,1596,1698,1702],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korea","tag-coreanlab","tag-han-river-running","tag-k-culture-evolution","tag-k-running","tag-k-running-industry","tag-korea-fitness-trend","tag-korea-tourism","tag-korean-fashion-sports","tag-korean-innovation","tag-korean-sports-industry","tag-korean-urban-culture","tag-lifestyle-industry-korea","tag-running-community-korea","tag-running-culture-korea","tag-running-economy","tag-running-ecosystem-korea","tag-running-lifestyle","tag-seoul-skyline","tag-sports-tech-korea","tag-wellness-korea"],"blocksy_meta":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/coreanlab.com\/wp-content\/uploads\/2025\/10\/K-running-Industry-new-stream-business.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgSiOp-gR","jetpack-related-posts":[{"id":924,"url":"https:\/\/coreanlab.com\/ko\/why-do-koreans-read-the-room-so-well-the-art-of-nunchi\/","url_meta":{"origin":1045,"position":0},"title":"Why do Koreans read the room so well? \u2014 The Art of Nunchi","author":"SONGHA","date":"10\uc6d4 27, 2025","format":false,"excerpt":"Korean Culture Series \u00b7 03 \u2728 The Art of Reading the Room \u2014 Korean \u201cNunchi\u201d Culture \ub9d0\ubcf4\ub2e4 \ube60\ub978 \uacf5\uac10, \ud55c\uad6d\uc778\uc758 \uc0ac\ud68c\uc801 \ucd08\uac10\uac01 \u201cNunchi\u201d is the unspoken choreography of daily life. \u201cHow do Koreans always know what others are feeling \u2014 even when nothing is said?\u201d In Korea, there\u2019s a word\u2026","rel":"","context":"&quot;Social Patterns&quot;\uc5d0\uc11c","block_context":{"text":"Social Patterns","link":"https:\/\/coreanlab.com\/ko\/category\/social-patterns\/"},"img":{"alt_text":"Korean subway passengers quietly exchanging subtle glances, reading each other\u2019s mood without speaking \u2014 an example of nunchi in everyday Korean culture.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Reading-the-room-subway-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Reading-the-room-subway-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Reading-the-room-subway-1.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1015,"url":"https:\/\/coreanlab.com\/ko\/korean-golf-industry-2022-2025\/","url_meta":{"origin":1045,"position":1},"title":"Korean Golf Industry 2022\u20132025","author":"SONGHA","date":"10\uc6d4 30, 2025","format":false,"excerpt":"CoreanLab \u00b7 Industry Edition Korean Golf Industry 2022\u20132025 [From Boom to Balance] \ud55c\uad6d \uace8\ud504\uc0b0\uc5c5 2022\u20132025 [\ud638\ud669\uc5d0\uc11c \uade0\ud615\uae30\ub85c] Updated: 2025-10Category: Leisure \u00b7 Sports Business Why Did Korea\u2019s Golf Boom Happen? \uc65c \ud55c\uad6d\uc5d0\uc11c \uace8\ud504 \ubd90\uc774 \uc77c\uc5b4\ub0ac\ub294\uac00? The perfect storm of culture, economy, and pandemic behavior Between 2020 and 2022, golf in Korea\u2026","rel":"","context":"&quot;Korea&quot;\uc5d0\uc11c","block_context":{"text":"Korea","link":"https:\/\/coreanlab.com\/ko\/category\/korea\/"},"img":{"alt_text":"Illustration showing the evolution of golf in Korea \u2014 from primitive man to a modern golfer using a 4D simulator, symbolizing how golf has evolved from luxury to lifestyle.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Evolution-GOlf-Korea.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Evolution-GOlf-Korea.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Evolution-GOlf-Korea.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":177,"url":"https:\/\/coreanlab.com\/ko\/why-do-koreans-always-say-fighting\/","url_meta":{"origin":1045,"position":2},"title":"Why Do Koreans Always Say \u201cFighting!\u201d?","author":"SONGHA","date":"10\uc6d4 19, 2025","format":false,"excerpt":"Essence of Korea \ud55c\uad6d\uc778\ub4e4\uc740 \uc65c \u201c\ud654\uc774\ud305!\u201d\uc744 \uc678\uce60\uae4c? Why do Koreans Always Say \"Fighting!\"? \u201c\ud654\uc774\ud305!\u201d \u2014 \uc2dc\uc791 \uc804 \uc6a9\uae30\ub97c \ubd81\ub3cb\uc6b0\ub294 \ud55c\uad6d\uc2dd \uc751\uc6d0 \ud83d\udde3\ufe0f 1. \u201cFighting!\u201d\uc740 \uc601\uc5b4\uac00 \uc544\ub2c8\ub2e4?! \ud55c\uad6d\uc5d0\uc11c \u201c\ud654\uc774\ud305(Fighting)!\u201d\uc740 \ub2e8\uc21c \uc601\uc5b4 \ub73b\uc774 \uc544\ub2cc \u201c\ud798\ub0b4!\u201d, \u201c\uc798\ud574\ubcf4\uc790!\u201d, \u201c\uc751\uc6d0\ud560\uac8c!\u201d\ub77c\ub294 \uc758\ubbf8\ub85c \uc4f0\uc778\ub2e4. In Korea, \u201cFighting!\u201d doesn\u2019t mean a battle. 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