{"id":975,"date":"2025-10-27T23:42:45","date_gmt":"2025-10-27T14:42:45","guid":{"rendered":"https:\/\/coreanlab.com\/?p=975"},"modified":"2026-02-15T07:16:35","modified_gmt":"2026-02-14T22:16:35","slug":"k-delivery-how-korea-built-the-worlds-fastest-on-demand-culture","status":"publish","type":"post","link":"https:\/\/coreanlab.com\/ko\/k-delivery-how-korea-built-the-worlds-fastest-on-demand-culture\/","title":{"rendered":"Delivery: How Korea Built the World\u2019s Fastest On-Demand Culture"},"content":{"rendered":"<style>\n  .kdlayout * {font-family:\"Pretendard Variable\",system-ui,-apple-system,Segoe UI,Roboto,\"Noto Sans KR\",sans-serif;}\n  .kdlayout {background:#f7f8fa;color:#1c1d21;padding:36px 20px;}\n  .kd-wrap {max-width:1024px;margin:auto;}\n  h1,h2{font-weight:800;margin:0 0 12px;line-height:1.28;color:#000;}\n  h1{font-size:2rem;} h2{font-size:1.32rem;}\n  p,li{font-size:1.05rem;line-height:1.65;margin:0 0 12px;}\n  .kr{color:#61636b;font-size:.95rem;margin-top:-6px;margin-bottom:10px;} \/* Korean summary *\/\n  .card{background:#fff;padding:26px 22px;margin-top:26px;border-radius:16px;border:1px solid #e3e4e8;box-shadow:0 4px 12px rgba(0,0,0,.04);}\n  figure{margin:16px 0;} img{width:100%;border-radius:12px;border:1px solid #e5e6ea;}\n  figcaption{text-align:center;font-size:.85rem;color:#777;margin-top:6px;}\n  ul{padding-left:18px;margin:10px 0;}\n  .stats{display:flex;gap:10px;margin-top:14px;flex-wrap:wrap;}\n  .stat{background:#f1f2f5;border-radius:10px;border:1px solid #e3e5ec;padding:10px 14px;text-align:center;flex:1;min-width:120px;}\n  .stat b{font-size:1.15rem;color:#000;}\n  .quote{border-left:4px solid #ddd;padding-left:14px;color:#555;font-style:italic;margin:14px 0;}\n<\/style>\n\n<section class=\"kdlayout\">\n<div class=\"kd-wrap\">\n\n<!-- HERO -->\n<section class=\"card\">\n  <p>\n    Korea didn\u2019t just deliver food. It built a national habit of immediate convenience \u2014\n    powered by dense cities, near-frictionless mobile payments, and fast logistics.\n  <\/p>\n  <p class=\"kr\">\ud55c\uad6d\uc740 \ub3c4\uc2dc \ubc00\ub3c4\u00b7\ubaa8\ubc14\uc77c \uacb0\uc81c\u00b7\ube60\ub978 \ubb3c\ub958\ub85c \u2018\uc989\uc2dc\ud3b8\uc758\u2019 \uc2b5\uad00\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n  <figure>\n    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/10\/Korean-Night-Delivery-724.png\" alt=\"K-Delivery in Seoul night\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\">\n    <figcaption>Delivery became daily infrastructure in Korea<\/figcaption>\n  <\/figure>\n\n  <div class=\"stats\">\n    <div class=\"stat\"><b>\u224826\uc870\uc6d0<\/b><br><small>2024E Market Size<\/small><\/div>\n    <div class=\"stat\"><b>80%+<\/b><br><small>App Usage<\/small><\/div>\n    <div class=\"stat\"><b>20\u201330min<\/b><br><small>Avg ETA<\/small><\/div>\n    <div class=\"stat\"><b>90%+<\/b><br><small>Mobile Payments<\/small><\/div>\n  <\/div>\n<\/section>\n\n<!-- WHY SUCCESS -->\n<section class=\"card\">\n  <h2>Why It Succeeded<\/h2>\n  <p>\n    Korea\u2019s urban structure keeps delivery distances short.  \n    High smartphone adoption and late-night lifestyles made delivery the easiest choice.\n    The more orders the platform handles, the more accurate its ETA gets \u2014 and users trust it even more.\n  <\/p>\n  <p class=\"kr\">\uc9e7\uc740 \uac70\ub9ac\u00b7\ubaa8\ubc14\uc77c \ud655\uc0b0\u00b7\uc57c\uac04 \uc218\uc694 \u2192 \ub9ce\uc774 \uc4f8\uc218\ub85d \ub354 \ube68\ub77c\uc9c0\uace0 \uc2e0\ub8b0\uac00 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n  <ul>\n    <li>Urban density \u2192 high order per hour<\/li>\n    <li>Fast culture \u2192 20\u201330min expectation<\/li>\n    <li>Mobile-first UX \u2192 near-zero friction<\/li>\n    <li>Trust loop \u2192 real-time tracking, reliable ETAs<\/li>\n  <\/ul>\n<\/section>\n\n<!-- MARKET NOW -->\n<section class=\"card\">\n  <h2>The Market Today<\/h2>\n  <p>\n    Korea\u2019s market stands near 26 trillion KRW.  \n    Platforms now earn not only from commissions but also ads and memberships \u2014 building a sustainable business model.\n  <\/p>\n  <p class=\"kr\">26\uc870\uc6d0 \uaddc\ubaa8, \uc218\uc218\ub8cc \uc678 \uad11\uace0\u00b7\uad6c\ub3c5\uc73c\ub85c \uc218\uc775\ub2e4\uac01\ud654 \uc911\uc785\ub2c8\ub2e4.<\/p>\n\n  <figure>\n    <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/10\/Logic-calculate-profit-delivery.png\" alt=\"Revenue mix chart\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\">\n    <figcaption>Monetization: Commissions + Delivery fees + Ads + Membership<\/figcaption>\n  <\/figure>\n<\/section>\n\n<!-- HOW IT EXPANDED -->\n<section class=\"card\">\n  <h2>How It Expanded Beyond Food<\/h2>\n  <p>\n    Koreans don\u2019t just deliver meals anymore.  \n    Anything urgent \u2014 medicine, flowers, a forgotten cable \u2014 arrives fast.\n  <\/p>\n  <p class=\"kr\">\uc774\uc820 \uc74c\uc2dd\uc774 \uc544\ub2c8\ub77c \ub2f9\uc7a5 \ud544\uc694\ud55c \ubaa8\ub4e0 \uac83\uc774 \ubc30\ub2ec\ub429\ub2c8\ub2e4.<\/p>\n  <ul>\n    <li>Groceries &#038; ready-to-cook items<\/li>\n    <li>Pharmacy, beauty essentials<\/li>\n    <li>Office supplies, last-minute gifts<\/li>\n  <\/ul>\n<\/section>\n\n<!-- OPS & TECH -->\n<section class=\"card\">\n  <h2>The Tech Behind the Speed<\/h2>\n  <p>\n    ETA-based AI dispatch chooses the right courier at the right moment.  \n    A shorter route means more completed orders per hour \u2014 and better pay for riders.\n  <\/p>\n  <p class=\"kr\">ETA \uae30\ubc18 \ubc30\ucc28\ub85c \uc18d\ub3c4\u00b7\ucc98\ub9ac\uac74\uc218\u00b7\ub77c\uc774\ub354 \uc218\uc775\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n<\/section>\n\n<!-- PAIN POINTS -->\n<section class=\"card\">\n  <h2>What\u2019s the Problem?<\/h2>\n  <p>\n    Convenience has a cost:  \n    Delivery fees feel higher, riders ask for better safety, and packaging waste keeps growing.\n  <\/p>\n  <p class=\"kr\">\ubc30\ub2ec\ube44 \ubd80\ub2f4, \ub77c\uc774\ub354 \uc548\uc804, \ud658\uacbd\ubb38\uc81c\uac00 \ud575\uc2ec \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/p>\n  <ul>\n    <li>Fee pressure \u2192 user fatigue<\/li>\n    <li>Rider safety &#038; insurance \u2192 must improve<\/li>\n    <li>Packaging waste \u2192 regulation &#038; redesign needed<\/li>\n  <\/ul>\n<\/section>\n\n<!-- FUTURE -->\n<section class=\"card\">\n  <h2>Where It\u2019s Going<\/h2>\n  <p>\n    Delivery is evolving into predictive logistics:  \n    ordering before you ask, optimizing routes by weather and profit, and using robots or drones for faster service.\n  <\/p>\n  <p class=\"kr\">\uc608\uce21\u00b7\uc790\ub3d9\ud654\u00b7\uce5c\ud658\uacbd \ubb3c\ub958\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n  <ul>\n    <li>Predictive ordering systems<\/li>\n    <li>Ad-driven personalization<\/li>\n    <li>Robotics &#038; drone pilots expanding<\/li>\n  <\/ul>\n<\/section>\n\n<!-- TAKEAWAY -->\n<section class=\"card\">\n  <h2>Takeaway<\/h2>\n  <p>\n    Korea didn&#8217;t just adopt delivery \u2014  \n    it perfected it and made it cultural.  \n    That is why the world looks here first.\n  <\/p>\n  <p class=\"kr\">\ud55c\uad6d\uc740 \ubc30\ub2ec\uc744 \ubb38\ud654\uc774\uc790 \uc0b0\uc5c5\uc73c\ub85c \uc644\uc131\ud55c \uad6d\uac00\uc785\ub2c8\ub2e4.<\/p>\n<\/section>\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Korea didn\u2019t just deliver food. It built a national habit of immediate convenience \u2014 powered by dense cities, near-frictionless mobile payments, and fast logistics. \ud55c\uad6d\uc740 \ub3c4\uc2dc \ubc00\ub3c4\u00b7\ubaa8\ubc14\uc77c \uacb0\uc81c\u00b7\ube60\ub978 \ubb3c\ub958\ub85c \u2018\uc989\uc2dc\ud3b8\uc758\u2019 \uc2b5\uad00\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. Delivery became daily infrastructure in Korea \u224826\uc870\uc6d02024E Market Size 80%+App Usage 20\u201330minAvg ETA 90%+Mobile Payments Why It Succeeded Korea\u2019s urban structure keeps delivery [&hellip;]<\/p>\n","protected":false},"author":272740093,"featured_media":996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[3470],"tags":[1655,1651,1649,1663,1647,1653,1650,1656,1657,1654,1648,1658,1652,1659,1660,1664,1662,1661],"class_list":["post-975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korea","tag-business-revenue","tag-business-strategy","tag-courier-service","tag-delivery-advertising","tag-delivery-business","tag-delivery-economy","tag-delivery-growth","tag-delivery-marketing","tag-delivery-platform","tag-delivery-profit","tag-delivery-revenue-model","tag-delivery-service","tag-e-commerce-logistics","tag-food-delivery","tag-last-mile-delivery","tag-logistics-industry","tag-on-demand-service","tag-online-delivery"],"blocksy_meta":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/coreanlab.com\/wp-content\/uploads\/2025\/10\/lots-Money-Earn-Delivery-Industry-1.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgSiOp-fJ","jetpack-related-posts":[{"id":1208,"url":"https:\/\/coreanlab.com\/ko\/how-korea-perfected-overnight-delivery\/","url_meta":{"origin":975,"position":0},"title":"How Korea Perfected Overnight Delivery","author":"SONGHA","date":"11\uc6d4 4, 2025","format":false,"excerpt":"CoreanLab \u00b7 Urban Living The Dawn Revolution \u2014 How Korea Perfected Overnight Delivery\uc0c8\ubcbd\uc758 \ud601\uba85 \u2014 \ud55c\uad6d\uc774 \uc644\uc131\ud55c \u2018\uc57c\uac04~\uc0c8\ubcbd\ubc30\uc1a1\u2019 EN Order near midnight, receive before dawn. Korea\u2019s dawn delivery turns speed into time certainty and everyday trust. KR \uc790\uc815 \ubb34\ub835 \uc8fc\ubb38\ud574\ub3c4 \ud574 \ub728\uae30 \uc804\uc5d0 \ud604\uad00\uc5d0 \ub3c4\ucc29. \ud55c\uad6d\uc758 \uc0c8\ubcbd\ubc30\uc1a1\uc740 \ub2e8\uc21c\ud55c \uc18d\ub3c4\ub97c \ub118\uc5b4\u2026","rel":"","context":"&quot;Korea&quot;\uc5d0\uc11c","block_context":{"text":"Korea","link":"https:\/\/coreanlab.com\/ko\/category\/korea\/"},"img":{"alt_text":"Korean dawn delivery at an apartment doorstep before sunrise; soft city lights, chilled grocery box with ice packs","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/Dawn-city-delivery-food-market-service-express-Korea-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/Dawn-city-delivery-food-market-service-express-Korea-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/Dawn-city-delivery-food-market-service-express-Korea-1.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":940,"url":"https:\/\/coreanlab.com\/ko\/why-do-koreans-cant-stop-eating-chicken\/","url_meta":{"origin":975,"position":1},"title":"Why Do Koreans Can\u2019t Stop Eating Chicken","author":"SONGHA","date":"10\uc6d4 27, 2025","format":false,"excerpt":"Why Koreans Can\u2019t Stop Eating Chicken\u2014 \ud55c\uad6d\uc778\uc758 \uce58\ud0a8 \uc0ac\ub791 \ud0d0\uad6c K-Food \u00b7 Culture Fried chicken in Korea isn\u2019t just food. It\u2019s a social language, a comfort ritual, and a late-night routine. \/ \ud55c\uad6d\uc758 \uce58\ud0a8\uc740 \uc74c\uc2dd \uadf8 \uc774\uc0c1, \uad00\uacc4\uc758 \uc5b8\uc5b4\uc774\uc790 \ubc24\uc758 \uc758\uc2dd\uc785\ub2c8\ub2e4. Real-life crispy shot, 6:5. \uce58\ub9e5\uc758 \ubc24\uc744 \ud55c \uc7a5\uc73c\ub85c. 1)\u2026","rel":"","context":"&quot;Social Patterns&quot;\uc5d0\uc11c","block_context":{"text":"Social Patterns","link":"https:\/\/coreanlab.com\/ko\/category\/social-patterns\/"},"img":{"alt_text":"Glossy Korean yangnyeom fried chicken with a red spicy glaze and sesame seeds, showcasing authentic K-chicken flavor.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Chicken-Korea-country.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Chicken-Korea-country.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Chicken-Korea-country.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":510,"url":"https:\/\/coreanlab.com\/ko\/why-do-koreans-feel-comfortable-only-when-things-are-fast\/","url_meta":{"origin":975,"position":2},"title":"Why Do Koreans Feel Comfortable Only When Things Are Fast?","author":"SONGHA","date":"10\uc6d4 22, 2025","format":false,"excerpt":"Essence of Korea Why Do Koreans Feel Comfortable Only When Things Are Fast? \u201cPpalli Ppalli(\ube68\ub9ac\ube68\ub9ac)\u201d is not just a phrase \u2014 it\u2019s a system update installed in every Korean\u2019s brain. \u26a1 10-minute delivery \ud83d\udce6 Next-day shipping \ud83c\udfac 1.5\u00d7 speed \ud83d\udd14 Instant reply culture \u201c\ube68\ub9ac\ube68\ub9ac\u201d \u2014 Korea\u2019s unofficial operating system. (\ud55c\uad6d\uc758\u2026","rel":"","context":"&quot;Social Patterns&quot;\uc5d0\uc11c","block_context":{"text":"Social Patterns","link":"https:\/\/coreanlab.com\/ko\/category\/social-patterns\/"},"img":{"alt_text":"Korean woman running outdoors while holding a small mirror, symbolizing fast-paced Korean beauty culture.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Speed-run-Korean-girl-makeup-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Speed-run-Korean-girl-makeup-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/Speed-run-Korean-girl-makeup-1.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1650,"url":"https:\/\/coreanlab.com\/ko\/koreas-year-end-party-trilogy\/","url_meta":{"origin":975,"position":3},"title":"Korea\u2019s Year-End Party Trilogy","author":"SONGHA","date":"11\uc6d4 24, 2025","format":false,"excerpt":"\ud83c\uddf0\ud83c\uddf7 Korea\u2019s Year-End Party Trilogy \uc1a1\ub144\ud68c \u00b7 \ub9dd\ub144\ud68c \u00b7 \uc2e0\ub144\ud68c \u2014 same cast, three episodes, one eternal plot K-Office Culture Comedy Edition EN\u00b7KR 5:5 Expat Friendly EN \u2014 Three parties. One calendar. Infinite d\u00e9j\u00e0 vu. KR \u2014 \uc138 \ubc88 \ubaa8\uc774\uace0, \uac19\uc740 \uba64\ubc84\uace0, \ub9e4\ub144 \uc775\uc219\ud558\uac8c \ubc18\ubcf5\ub418\ub294 \uc5f0\ub9d0 3\ubd80\uc791. 0) The 10-Second\u2026","rel":"","context":"&quot;Gender &amp; Work&quot;\uc5d0\uc11c","block_context":{"text":"Gender &amp; Work","link":"https:\/\/coreanlab.com\/ko\/category\/gender-work\/"},"img":{"alt_text":"\u201cA group of six coworkers raising glasses at a New Year gathering, smiling tiredly with humorous, low-energy expressions under the text \u2018NEW YEAR, SAME TEAM, SAME ENERGY.\u2019\u201d","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/new-year-same-team-same-energy-but.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/new-year-same-team-same-energy-but.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/new-year-same-team-same-energy-but.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1178,"url":"https:\/\/coreanlab.com\/ko\/precision-pace-son-heung-mins-playbook\/","url_meta":{"origin":975,"position":4},"title":"Precision &amp; Pace: Son Heung-min\u2019s Playbook","author":"SONGHA","date":"11\uc6d4 3, 2025","format":false,"excerpt":"COOL \u00b7 SPORTY \u00b7 US MAG Son Heung-min \u2014 From Premier League Icon to LAFC Phenomenon Deep-dive into Son\u2019s PL legacy, advanced stats (footedness, pace), semiology of celebrations, US market impact, and Korea-only context A Decade in Motion \u2014 Son Heung-min\u2019s Cinematic Celebration 1) Origins \u2014 The Father\u2019s Manual\uc720\ub144\uae30, \uc544\ubc84\uc9c0\uc758\u2026","rel":"","context":"&quot;Insights&quot;\uc5d0\uc11c","block_context":{"text":"Insights","link":"https:\/\/coreanlab.com\/ko\/category\/insights\/"},"img":{"alt_text":"Son Heung-min roaring in LAFC black and gold uniform, golden wings of light spreading behind him, symbolizing power, passion, and his legendary rise in Los Angeles.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/LAFC-Son-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/LAFC-Son-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/11\/LAFC-Son-1.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":949,"url":"https:\/\/coreanlab.com\/ko\/why-are-there-so-many-cafes-in-korea\/","url_meta":{"origin":975,"position":5},"title":"Why Are There So Many Caf\u00e9s in Korea?","author":"SONGHA","date":"10\uc6d4 27, 2025","format":false,"excerpt":"Korea Coffee Landscape Why Are There So Many Caf\u00e9s in Korea? A Data-Driven Look \uc65c \ud55c\uad6d\uc5d4 \uce74\ud398\uac00 \uc774\ub807\uac8c \ub9ce\uc744\uae4c? \ub370\uc774\ud130\ub85c \ubcf4\ub294 \ucee4\ud53c \uc0b0\uc5c5 10M+ population per ~1,500 caf\u00e9s, 405 cups per person a year. Here\u2019s the market\u2014by the numbers. \uc778\uad6c 100\ub9cc \uba85\ub2f9 \uc57d 1,500\uac1c, 1\uc778\ub2f9 \uc5f0 405\uc794. \uc22b\uc790\ub85c \uc815\ub9ac\ud55c \ud55c\uad6d\u2026","rel":"","context":"&quot;Korea&quot;\uc5d0\uc11c","block_context":{"text":"Korea","link":"https:\/\/coreanlab.com\/ko\/category\/korea\/"},"img":{"alt_text":"A massive stainless coffee tank towering in the middle of Seoul\u2019s business district, with a miniature skyline submerged inside dark coffee, symbolizing Korea\u2019s oversized and saturated caf\u00e9 culture.","src":"https:\/\/i0.wp.com\/coreanlab.com\/wp-content\/uploads\/2025\/10\/City-in-the-coffee-Korea-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/users\/272740093"}],"replies":[{"embeddable":true,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":15,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/posts\/975\/revisions\/995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coreanlab.com\/ko\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}